Objective:

Refresh and reimagine the six‑page “Why UKG” brochure (used digitally and at conferences, trade shows, and events) to align with our new brand voice, updated terminology, and evolved messaging framework.

My role:

Led the full copy rewrite for the brochure, partnering closely with the designer to shape copy to the new layout and visual direction. Collaborated with product marketing to ensure accuracy of product and company information, and worked with the customer experience team to refine messaging and source the right customer stories for the final piece.

Result:

A fully rebranded, cohesive brochure that clearly communicates who UKG is and why they stand out, delivered in reflection of the new brand. The updated piece became a versatile asset used across digital channels and in-person events, strengthening consistency and elevating the company’s presence at high‑visibility touchpoints.