Objective:

Transform a detailed industry report on the future of AI in retail into a clear, visually engaging infographic that highlights the most impactful insights for marketing audiences.

My role:

Partnered with the industry marketing team to identify key takeaways, wrote all copy, and collaborated closely with the designer to shape the narrative flow and visual hierarchy. I also wrote supporting copy for the landing page on UKG.com, plus promotional emails and social posts to drive engagement.

Result:

A compelling, easy‑to‑digest infographic that distilled complex research into an accessible story, helping position the brand as a thought leader in retail innovation and boosting visibility across digital platforms.