Objective:

Build excitement and anticipation around the latest AI-powered capabilities coming to UKG Bryte through a fast-paced “hype video” designed to energize customers, showcase innovation, and reinforce UKG’s position as a leader in ethical, human-centered AI for the workplace.

My role:

As the copywriter for this project, I developed the video script and messaging strategy, translating complex AI functionality into concise, engaging, audience-friendly copy. I collaborated closely with creative and product stakeholders to shape the tone, pacing, and narrative arc of the piece, ensuring the script balanced excitement with clarity while aligning with the broader UKG Bryte brand voice and product positioning.

Result:

The final video helped spotlight upcoming Bryte AI enhancements in a way that felt approachable and high-energy, contributing to internal and customer-facing launch communications initiatives. The project demonstrated my ability to adapt messaging for multimedia formats, simplify technical concepts, and create compelling copy designed to drive engagement and build momentum around product innovation.